The Giving Account
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Research & Insights
Discover the latest trends and content on giving
Expert guidance on your giving strategy
To understand where philanthropy is headed, Fidelity Charitable conducted an initial survey of 3,055 charitable individuals in March 2020. We then conducted a subsequent survey of nearly 1,000 individuals in January 2021 to detect any shifts in donor attitudes and behaviors related to the COVID-19 pandemic and other events of 2020. In this report, we will consider our findings through four key themes and offer a few predictions for how trends of today could shape the philanthropy of tomorrow.