mother and daughter

2017 Women and Giving

The impact of generation and gender on philanthropy

Women today play a central role in philanthropy, leading charitable giving within their families, using their time and skills to advance causes within their communities, and embodying purpose and heart. Based on a survey of more than 3,200 people, our report highlights the different ways Millennial and Baby Boomer women give and how their philanthropic journeys are distinctive from men’s.

How two generations give differently

When it comes to giving, Millennials are embracing new tools, but Baby Boomers are finding more satisfaction.

About Fidelity Charitable

Who we are

Fidelity Charitable is an independent public charity that offers one of the nation’s largest donor-advised fund programs, making charitable giving accessible, simple, and effective.

More insights into giving

Most donors don’t know about strategies that could help them give more and save on their taxes, according to findings in our report, The Giving Gap.