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BOSTON, November 9, 2017 – The last two months of the year, especially around the holidays, are known as the giving season, when Americans donate tens of billions of dollars to charity. As Americans approach this time of year, they look inward and focus on what charities to give to and then they make some tough decisions about how much. Fidelity Charitable has found that Americans want to give more.
Fidelity Charitable, an independent public charity, today released results from a study of 3,200 donors and found that 64% of respondents would like to give more to charity. The study, Overcoming Barriers to Giving, found that the primary obstacles to increased giving were based on financial circumstances (72%) and concern about the impact of giving (65%). While donors have other questions and concerns, bridging the gap about finances and charity effectiveness has the greatest potential to help donors realize their giving goals.
“At Fidelity Charitable, our mission is to make giving accessible, simple and effective. We are constantly seeking ways to help Americans be as generous as they want to be in order to fully support the causes they care most about,” said Matt Nash, senior vice president of donor engagement at Fidelity Charitable.
“Of course, every household will have a limit on what they can give—however, we believe that there are many ways that people can create 'found money' for giving in their budgets. If people simply took advantage of the full tax benefits of giving or established automated, reoccurring gifts, for example, we think a donor would get closer to reaching their giving goals,” continued Nash.
Key findings from the study include:
Fidelity Charitable Giving Tuesday Webinar Shows Additional Ways Donors Can Give More Effectively
On November 12th at 12pm ET, in preparation for Giving Tuesday, a global day of giving, Fidelity Charitable is providing a webinar for anyone interested in learning how to give more and make their giving more effective.
Giving Tuesday is one of the largest single charitable days of the year, raising $168 million in 2016 alone, and many donors will likely be approached by many nonprofits asking for support.
In this free webinar, philanthropy experts will provide tips and tools for smarter giving. Donors will learn:
To register for the free event, visit: http://go.fidelitycharitable.org/l/167692/2017-10-12/nz538
In addition to the webinar, Fidelity Charitable is providing resources and recommendations that can help donors maximize their giving budgets and feel confident that their giving is creating impact.
Discovering funds for giving
Creating confidence on the impact of giving:
Overcoming Barriers to Giving is based on a 2016 survey conducted among 3,254 adults in the U.S. who have donated to charities and claimed itemized charitable tax deductions on their tax returns. The study was conducted by Artemis Strategy Group, an independent research firm.
For the complete report and additional insights, visit
Additional resources include:
Tax strategies to assist with financial concerns
Approaches to smarter giving to address impact concerns
Fidelity Charitable is an independent public charity that has helped donors support more than 235,000 nonprofit organizations with more than $26 billion in grants. Established in 1991, Fidelity Charitable launched the first national donor-advised fund program. The mission of the organization is to grow the American tradition of philanthropy by providing programs that make charitable giving accessible, simple, and effective. For more information about Fidelity Charitable, visit https://www.fidelitycharitable.org.