Over 155,000 charities benefited from 2019’s unprecedented level of granting
Millennials grew as a force in philanthropy, representing 13 percent of new Giving Accounts in 2019
Donors demonstrated enduring generosity through a decade marked by disasters and market growth
BOSTON, MA, February 11, 2020 – Fidelity Charitable donors recommended an unprecedented $7.3 billion in grants from their donor-advised fund accounts in 2019, according to a report released today. This far exceeds even the previous record of $5.2 billion set in 2018, underscoring the supercharged impact driven by use of donor-advised funds, the fastest-growing vehicle for giving in the U.S. Organizations working in veteran support, disaster relief, environmental protection and civil discourse saw increased support as these issue areas gained media prominence. The 2020 Giving Report provides key insights into the donors of Fidelity Charitable, the nation’s largest grantmaker.
“The incredible impact that $7.3 billion will drive for nonprofits is a humbling reminder of the generosity of our donors,” said Pamela Norley, President of Fidelity Charitable. “When our donors make the decision to give through a donor-advised fund, they’re doing so to multiply the impact to charities they support and to dedicate dollars to making a difference in the lives of others.”
Donors give for a variety of reasons, but many are acutely personal. When Carole O’Hare’s mother lost her life in the 9/11 attacks on Flight 93, the grief motivated her to help others. In 2019, she focused her donor-advised fund grant recommendations on organizations like the Stephen Siller Tunnel to Towers Foundation. “So many who joined the military after 9/11 lost their lives or have been left disabled,” O’Hare says. “I feel like the best way to honor my mom is to help veterans in any way I can.”
For other donor-advised fund donors, giving back is simply about a sense of responsibility to use one’s gifts to help others. Debra Mailman, a former Microsoft employee, recently decided to sell her house, give away her furniture and put her car in storage. Her goal: use her Microsoft-honed organizational expertise to help relief groups deliver aid after natural disasters. In 2019 that meant dedicating time and resources on relief for victims of Hurricane Dorian. “I care about a lot of issues, so I’ve always had a hard time finding a focus—but now, my giving is focused on disaster relief and refugees,” Mailman says. “I know I will never be able to do everything, but that doesn’t mean I’m not obligated to do something.”
Growth in granting
Trends in granting
Driving more impact to charities
Impact investing continues its rise in popularity as more donors seek to align their investment choices with their values. At Fidelity Charitable, Giving Account dollars allocated to impact investment funds surpassed $1 billion in 2019.
For the complete 2020 Fidelity Charitable Giving Report, visit: fidelitycharitable.org/2020GivingReport
About Fidelity Charitable
Fidelity Charitable is an independent public charity that has helped donors support more than 300,000 nonprofit organizations with $42 billion in grants. Established in 1991, Fidelity Charitable launched the first national donor-advised fund program. The mission of the organization is to grow the American tradition of philanthropy by providing programs that make charitable giving accessible, simple and effective. For more information about Fidelity Charitable, visit https://www.fidelitycharitable.org