The COVID-19 pandemic brought constant challenge and change, moving many donors to increase their giving levels in 2020 in response to the year’s hardships. But as the recovery continues—and as the Delta variant threatens its progress—how are donors making giving decisions today?
Fidelity Charitable conducted a survey to check in on donors’ current attitudes toward giving in 2021 and beyond. What we found shows that significant shifts in giving behaviors and priorities endure for now. Conducted in July and early August, the study underscored the following key takeaways:
For more on how donors are approaching giving in 2021 and beyond, read the detailed results from our survey.
How have donor attitudes evolved since the beginning of the pandemic? Read our previous study to see how donors were thinking about giving in March 2020.
This report is based on a study conducted in July and August 2021 by Artemis Strategy Group, an independent research firm, on behalf of Fidelity Charitable. The study examined the effect of COVID-19 on giving behavior among 701 adults in the U.S. who donated at least $1,000 to charity in 2020.
We are continually monitoring the situation and will update our COVID-19 giving guidance as circumstances change and new information comes available.
How Fidelity Charitable can help
Since 1991, we have been a leader in charitable planning and giving solutions, helping donors like you support their favorite charities in smart ways.
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