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As women’s wealth and economic power grows, their philanthropic opportunities are on the rise. But what are the specific attitudes and behaviors that women bring to the table regarding philanthropy? Our data outlines a picture of women’s giving that is fueled by empathy—in addition to revealing opportunities for women to hone their approach and implement more sophisticated giving strategies.
86 percent of women say they wish they could be doing more to make a difference. Women have long been the driving force behind giving decisions in many households, and our data shows that they use their time, money and buying power to create positive social change. Women are more likely than men to:
Be a recent volunteer
Purchase products from socially responsible businesses
Donate through an online giving platform or social media platform
Women integrate their values into many aspects of their lives, but one area where they lag men is participation in charitable investment strategies and knowledge about tax-savvy approaches to giving.
Only 14 percent of women have spoken to a financial advisor about charitable planning strategies, compared to one-in-five men.
More than a third of women who own stocks and bonds are unaware about charitable donations of these assets, compared to only 21 percent of men.
Faced with an unprecedented crisis, women’s high level of commitment to giving reached new heights. The pandemic also erased the gender gap, as men made giving a greater priority and raised their interest to similar levels as women.