The Giving Gap

A 2016 survey examines giving strategies among wealthy people who give to charity.

This survey report looks at the awareness and use of charitable giving methods and vehicles among affluent and high-net-worth donors, and how wealth, stage of life, age, and advisor relationships impact how they give.

The research finds that many charitable donors are unaware of the full range of options available to them for giving, from writing a charity into a will to donating appreciated securities to using a donor-advised fund. Even fewer are using the strategies that could help them give more.


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