What does the term “more than incidental benefit” mean?

Grants must be recommended exclusively for charitable purposes with no more than incidental benefits to an Account Holder or related third party. A "more than incidental" benefit generally includes items with financial value, such as includes tickets to attend an event, raffle tickets, auction items, or the provision of any other goods or services. Certain items of minimal value are considered an "incidental benefit" such as logo-bearing keychains, coffee mugs, or calendars.