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As the philanthropic landscape changes, the way donors perceive and approach giving is evolving, too — though not always at the same pace. The Future of Philanthropy provides insight into the priorities of individual donors, who generate 87 percent of all charitable giving in the United States,1 and offers a glimpse of where emerging generations may steer philanthropy in the future. The report details the results of a survey of 3,200 donors who answered substantive questions regarding their outlook on and engagement with giving.2 What causes are the most important to address for the future? Who are the changemakers they trust to provide solutions to society’s problems going forward, and who do they believe should pay for those solutions? What trends shift the ways they give? The answers to these questions reveal both traditional and non-traditional approaches to giving that will continue to shape giving for years to come.
The world has become a more complex place, and donors' changing perceptions of giving reflects that complexity.
Transparency, technology and evolving attitudes toward wealth are reshaping donors' approaches to giving.
Donors have an expanded view of which groups will successfully develop solutions for society's challenges — and of who should be responsible for funding them.
Generational shifts are driving the transformation of philanthropy, demonstrated by the differences between two major forces in giving, Baby Boomers and Millennials.
1Giving USA Foundation, "Giving USA 2016: The Annual Report on Philanthropy for the Year 2015," 2016. Researched and written by the Indiana University Lilly Family School of Philanthropy.
2Unless otherwise noted, data in The Future of Philanthropy is based on a survey of donors in the United States who give to charity and itemized charitable giving on their 2015 tax returns.
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