Parents participate in charitable activities more frequently than adults without children, with many reporting an increase in their annual giving after having kids
BOSTON, November 14, 2023 – A new study released today by Fidelity Charitable®, an independent public charity and the nation’s largest grantmaker, shows that children are following in their parents’ charitable footsteps, with 81% of parents who give reporting that their children under age 18 also participated in a charitable activity in the past year. Additionally, the more than two-thirds (69%) of parents who give report greater participation than nonparents in charitable activities, such as giving, volunteering, and donating products.
Parenting and Philanthropy: Growing the Next Generation of Givers surveyed nearly 1,500 parents and nonparents, examining giving behaviors among parents and their children and how becoming a parent changes the attitude of a giver. The data found that after people start families, philanthropy becomes a higher priority than before having children, with 60% of parents who give identifying as “committed givers” who have performed one of many giving activities within the last year. This is also associated with parents supporting different types of organizations than they did before becoming parents.
Having children increases the importance of philanthropy in parents’ lives and influences how they give.
While all parents expressed interest in passing down the values of kindness, empathy, and generosity through giving, parent-giving activity directly translates into an increase in participation among their children. Philanthropic parents report their children under age 18 engaged in a range of activities in the last year:
“With all the pressure on parents today in raising children, it is inspiring to see that parents are finding time to model generosity for their children, which we believe will translate into this next generation continuing the American tradition of philanthropy,” said Amy Pirozzolo, head of marketing at Fidelity Charitable®. “We encourage every family to make a practice of generosity a part of their tradition, and there are so many easy ways to do this—especially around the holidays. Not only does it strengthen families, but also our communities.”
In addition to its findings, the report highlights five ways to initiate a family giving tradition by embracing shared values:
For more findings from the research, view the full data here.
About Fidelity Charitable
Fidelity Charitable is an independent public charity that has helped donors support more than 382,000 nonprofit organizations with nearly $73 billion in grants. Established in 1991, Fidelity Charitable is rooted in innovation, from its launch of the first national donor-advised fund program to its facilitation of difficult-to-donate assets to its tech-forward giving platform. The mission of the organization is to grow the American tradition of philanthropy by providing programs that make charitable giving accessible, simple, and effective. For more information about Fidelity Charitable, visit https://www.fidelitycharitable.org.