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Family Philanthropy

Foster a tradition

Giving can bring a family together in new ways, from teaching the youngest generation about the importance of giving back to strengthening family relationships across generations and geographies.

However, every family has a different approach to giving. Your relationship manager can provide guidance and resources around how to engage your family in philanthropy, including:

  • How to begin the conversation
  • Elements of effective family philanthropy
  • How to create a philanthropic plan for your family


One easy way for donors to begin the philanthropic discussion is through Gift4Giving, a Fidelity Charitable program many donors use to teach children about philanthropy. Sent from the online portal of your Giving Account, a Gift4Giving eGift is similar to an electronic gift certificate, allowing the recipient to recommend a grant to a qualified charity of his or her choice.

To send a Gift4Giving eGift, simply log in to your Giving Account and select “Send a Gift4Giving” from the “Select Action” drop-down. Please note, the minimum Gift4Giving is $50, the maximum is $5,000.

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