Granting: A Closer Look
Mirroring the larger trend in U.S. charitable giving, the generosity of Fidelity Charitable donors has
grown almost continuously since 1991. Over the past decade, the total volume of grants made at
the recommendation of donors tripled. That growth in overall granting volume has been accompa–
nied by growth in the number of grants above the $50,000—and even the $1 million—level. Last
year, grants of more than $1 million accounted for nearly a quarter of the $2.1 billion granted.
GRANTING: A CLOSER LOOK
GRANT VOLUME AND DOLLARS ARE BOTH ON THE RISE
There is a clear growth
trend in both the volume of
grants and the amount
granted on an annual basis.
Grant volume tripled over
the past decade, growing
from nearly 168,000 in
2004 to nearly 519,000 in
2013, substantially outpac–
ing growth in the total
number of Fidelity Charita–
ble Giving Accounts.
With their low administra–
tive costs relative to other
giving vehicles. Giving
Accounts can help donors
from across the wealth
spectrum achieve their
charitable goals. Reflecting
this diversity, larger gifts of
$50,000 or greater, as well
as above $1 million, are
accounting for a substantial
percentage of the total
granted each year, mirror–
ing the growth in grants
PRE–SCHEDULED GRANTS MAKE UP A GROWING PERCENTAGE OF OVERALL GRANTS
The ability to recommend
grants in advance is
an important benefit
of the Giving Account,
allowing donors to plan
consistent grants for
causes they care about.
The number of prescheduled grants has been growing steadily.
DONORS PRIMARILY RECOMMEND GRANTS ONLINE
Online giving accounts for a low percentage of overall giving nationally,11 but Fidelity
Charitable donors have embraced it. In fact, they make the majority of their grant
recommendations online. In 2013, a collaboration between donor–advised fund sponsors and nonprofit organizations, led by Fidelity Charitable, created the
DAF Direct Widget, a free online tool. Nonprofits can place it on their websites to make it easy for their donors with DAFs to recommend a gift. More information is available at www.dafdirect.org.
DONORS FREQUENTLY RECOMMEND DIRECTING GRANTS "WHERE NEEDED MOST"
These grants are especially
welcomed by the receiving
institution, as they provide
the freedom to apply funds
in line with the most
MOST GRANTS FROM GIVING ACCOUNTS INCLUDE CONTACT INFORMATION
While there are a number of reasons Fidelity Charitable donors occasionally prefer
anonymity, the volume of such grants is low. Most grants include names and addresses so the recipient organization can acknowledge the gift.
WHERE THE GRANTS GO
Grants recommended by Fidelity Charitable donors benefit nonprofits in all
charitable sectors. In all, the total number of charities supported by Fidelity
Charitable donors has continued to grow, rising to more than 87,000 last year.
However, each sector's overall size and ranking by total number of donations
has remained largely consistent year over year. At the same time, a look at
where donors give by age and a comparison of grant volume to grant dollar
amount among Fidelity Charitable donors reveals interesting insights into their
philanthropic priorities and preferences.
WITH AGE, DONORS EXPAND THE RANGE OF CAUSES THEY SUPPORT
Older donors tend to
support more sectors than
younger donors support.
The information suggests
that donors may prioritize
their giving over their
lifetimes, adding causes as
their financial situation
THERE ARE DIFFERENCES BETWEEN GRANT VOLUMES AND GRANT DOLLARS TO CHARITABLE SECTORS
Several of the largest
Services, Society Benefit,
Religion, and Educa–
volume of grants and total
Twenty-seven percent of
total grants are made to
charities in the Religion
sector, for example, but
those grants only account
for 16 percent of the total
THE GEOGRAPHY OF GIVING
In addition to supporting a broad range of charitable causes, Fidelity Charita–
ble donors tend to support organizations close to home. On average, 61 per–
cent of grants and 59 percent of dollars are granted to nonprofit organizations
in the recommending donor's home state. This general trend, however, can
vary widely between states. There is also a growing interest in giving interna–
MANY DONORS SUPPORT ORGANIZATIONS CLOSER TO HOME
INTERNATIONAL GRANTING IS A GROWING AREA OF INTEREST
International granting is a
growing area of interest for
Fidelity Charitable donors.
In addition to international
grants via U.S. intermediar–
ies or Fidelity Charitable's
Direct International Grant
program, many donors
recommend grants to U.S.
organizations that support