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How to give the gift of charity for the holidays

What's the most popular gift for 2016? Do a search for "Christmas gifts" and you'll find lists of luxuries for men, women and children in every price range. Fancy perfume, your own personal drone, a new Fitbit to replace last year's Fitbit…

All this shopping adds up, quickly.

Can you guess how much Americans spent on holiday gifts last year?

According to Gallup, adults shelled out $830 million on holiday packages in 2015. If it sounds like a lot of money, consider that this is actually a huge increase from $720 million in 2014.

That's a lot of money for a gift that may not last—or worse, not be appreciated.

Family smiling with gifts for the holidays

In the end, this annual tradition of gift giving with its inevitable spending spree (and lingering doubts about whether the recipient will enjoy it) adds up to one simple goal: to show our loved ones how much we care.

What if you could skip the holiday shopping and find a holiday gift that goes further than anything you could ever wrap in a box?

Share your passion for charitable giving with a Gift4Giving eGift.

All Fidelity Charitable donors have access to the Gift4Giving program, where you can give friends or family members the ability to support a charity (or charities) of their choice using your Giving Account.

Sending a Gift4Giving with your Fidelity Charitable Giving Account is easy. You can choose any amount between $50 and $5,000. And there's never a fee. Once your recipient receives the Gift4Giving, they can "spend" it by recommending grants for the charity or charities of their choice. This could be an alma mater, a house of worship or any other 501(c)(3) public charity.

Best of all, the recipient may be inspired by your gift and set up a Giving Account too. If they make a charitable contribution to Fidelity Charitable, they’ll receive a tax receipt—and take a tax deduction—of their own.

By giving the gift of charity in such an easy and simple way, you may just inspire someone to improve the lives of others forever. It’s hard to think of a more meaningful gift than that.

Ready to get started?

Get all the details

Send a Gift4Giving

Or call us at 1-800-262-6039